SMT’s virtually inserted graphics show the target distance and career long for Pittsburgh placekicker Shaun Suisham. “SMT will have the stats instantly available by the time the first play rolls.”
“It allows the production to move forward in a real-time pace, and that’s an important piece because Nantz wants to be able to commentate on what that information is as quickly as possible,” says Don Tupper, VP, business development, SMT. SMT’s systems enable on-air talent to have statistical information at their fingertips. SMT supports the Super Bowl broadcast with its ClockBox system for real-time game-clock and play-clock information and QBStat system for real-time in-game stats and talent-information displays. broadcaster and the NFL’s world-feed production for virtually every Super Bowl since 1996. One such stalwart is SMT (SportsMEDIA Technology), which has delivered broadcast services - real-time on-screen graphics, data tickers, clock-and-score, real-time stats-generation systems, live commentator stats screens, virtual graphics (including the yellow first-down line) - to the U.S. The Super Bowl may seem to be all about annual change - the teams, the venue, even the network - but certain staples are called on year after year to get the Big Game to air.
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